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The cigarette box as an advertising vehicle in the UK: A case for plain packaging

Dewe, M, Ogden, J and Coyle, A (2013) The cigarette box as an advertising vehicle in the UK: A case for plain packaging Journal of Health Psychology, 19.

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Abstract

Aims: To study tobacco advertising in the United Kingdom between 1950-2003 and to evaluate the role of the cigarette box in advertising. Method: Tobacco company advertisements (n=204) were coded for content and meanings used to promote the product. Results: There was a significant shift over time from cigarettes being displayed to the cigarette box only. Changes in advertising and the meanings evoked were unrelated to changes in smoking behaviour. Conclusions: It is argued that the cigarette box has absorbed the meanings associated with smoking and has become an effective vehicle for advertising. It is also argued that this can only be minimised with plain packaging.

Item Type: Article
Divisions : Faculty of Health and Medical Sciences > School of Psychology
Authors :
AuthorsEmailORCID
Dewe, MUNSPECIFIEDUNSPECIFIED
Ogden, JUNSPECIFIEDUNSPECIFIED
Coyle, AUNSPECIFIEDUNSPECIFIED
Date : 22 October 2013
Identification Number : 10.1177/1359105313504236
Uncontrolled Keywords : advertising, content analysis, plain packaging, smoking, tobacco
Related URLs :
Additional Information : Published in Journal of Health Psychology, 19, 2013. Copyright 2013 Sage Publications.
Depositing User : Symplectic Elements
Date Deposited : 20 Aug 2014 10:24
Last Modified : 20 Aug 2014 13:33
URI: http://epubs.surrey.ac.uk/id/eprint/805869

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