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Effectuation and home-based online business entrepreneurs

Daniel, EM, Di Domenico, M and Sharma, S (2014) Effectuation and home-based online business entrepreneurs International Small Business Journal.

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This article explores effectual processes within home-based online businesses. Our empirical evidence provides a number of refinements to the concept of effectuation in this specific domain. First, the ubiquity of non-proprietary online trading platforms encourages the adoption of effectual approaches and removes the importance of forming proprietary strategic alliances and pre-commitments. Second, the notion of affordable loss – a central tenet of effectuation – should be extended beyond the notion of economic to social affordable loss, including loss of status and reputation, and finally, home-based online businesses allow effectuation to be associated with low levels of entrepreneurial self-efficacy and experience.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
Daniel, EM
Di Domenico, M
Sharma, S
Date : 11 June 2014
DOI : 10.1177/0266242614534281
Additional Information : Published in International Small Business Journal, June 2014. Copyright 2014 Sage Publications.
Depositing User : Symplectic Elements
Date Deposited : 21 Aug 2014 10:23
Last Modified : 31 Oct 2017 16:48

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