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Values and sustainable lifestyles

Gatersleben, B, White, EV, Abrahamse, W, Jackson, T and Uzzell, D (2010) Values and sustainable lifestyles In: Transforming Markets in the Built Environment. Earthscan / James & James, pp. 37-50. ISBN 1849710880

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With ever-increasing concerns about the consequences of climate change, households are an important focus for change. There is increasing pressure on households to change lifestyles and adopt behaviours that require less energy and natural resources. At the same time, retailers and producers of consumer goods aim to persuade people to consume more through commercial advertisements. Social science research examining sustainable behaviours often fails to examine the relative influence of both environmental concern and materialism simultaneously. Moreover, most of this research focuses on explaining or promoting behaviours with pro-environmental intent, thereby ignoring many consumer behaviours that may have a significant environmental impact. This article aims to address some of these shortcomings by examining the relationships between materialistic and environmental values and different consumer behaviours. Survey data from 194 individuals from 99 households were analysed. The findings show that quite a number of people express both relatively high levels of environmental concern and relatively high levels of materialism simultaneously. Moreover, materialism and environmental concern appear to be related to different types of behaviours. This raises important questions for the promotion of sustainable lifestyles, which may need to address not only environmental concerns but also materialistic concerns.

Item Type: Book Section
Divisions : Faculty of Health and Medical Sciences > School of Psychology
Authors :
Date : 1 February 2010
Uncontrolled Keywords : Architecture
Additional Information : Copyright 2010 Routledge. Full text may be available at a later date.
Depositing User : Symplectic Elements
Date Deposited : 27 Jan 2015 13:48
Last Modified : 27 Jan 2015 13:48

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