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Funding, Product Placement and Drunkenness in Punchdrunk's The Black Diamond

Alston, A (2012) Funding, Product Placement and Drunkenness in Punchdrunk's The Black Diamond Studies in Theatre and Performance, 32 (2). pp. 193-208.

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Abstract

This article responds to Stella Artois Black’s recent hiring of Punchdrunk members for their ‘immersive’ theatre marketing venture The Black Diamond (Scene 1). What happens to immersive theatre when product placement enters its world? And what happens to the product having entered the world of immersive theatre? These questions are addressed in relation to Arts Council England funding policy and Punchdrunk’s award of a significant rise in ACE funding. Balancing ACE’s framework for ‘sustainable’ art against the threat of ‘selling out’ to commercial interests, a critical approach is proposed that addresses how audiences might assume partial responsibility for recognising and responding to the control of art production at the institutional level. With tongue only half in cheek, drunkenness is explored in relation to product placement as a means to this end.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Arts > Dance, Film and Theatre
Authors :
AuthorsEmailORCID
Alston, AUNSPECIFIEDUNSPECIFIED
Date : 15 June 2012
Identification Number : 10.1386/stap.32.2.193_1
Uncontrolled Keywords : Immersive theatre, Punchdrunk, Theatre funding, Politics of participation, The Black Diamond
Related URLs :
Additional Information : This is an electronic version of an article published as Alston A (2012). Funding, Product Placement and Drunkenness in Punchdrunk's The Black Diamond. Studies in Theatre and Performance 32(2):193-208 Available online at: http://www.intellectbooks.co.uk/journals/view-issue,id=2240/
Depositing User : Symplectic Elements
Date Deposited : 09 Dec 2013 20:26
Last Modified : 09 Jun 2014 13:38
URI: http://epubs.surrey.ac.uk/id/eprint/803542

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