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A Framework for Measuring the Quality of Long-Term Relationships

Floh, A (2008) A Framework for Measuring the Quality of Long-Term Relationships Dermarkt – International Journal of Marketing, 47 (4). pp. 169-171.

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Most of the empirical studies in relationship marketing are based on the assumption that the quality of relationships has a positive effect on their duration and profitability. Unfortunately, none of the papers found in the literature discuss or define what a relationship is or should be. This research note examines conceptually the nature of relationships and their quality. A theoretical framework for measuring the quality of relationships called Business Relationship Closeness (BRCI) is provided.

Item Type: Article
Divisions : Surrey research (other units)
Authors : Floh, A
Date : 2008
DOI : 10.1007/BF03159688
Depositing User : Symplectic Elements
Date Deposited : 01 Mar 2017 12:34
Last Modified : 24 Jan 2020 12:05

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