The challenges of marketing destinations in the Central African sub-region: The Cameroon example
Kimbu, AN (2011) The challenges of marketing destinations in the Central African sub-region: The Cameroon example International Journal of Tourism Research, 13 (4). pp. 324-336.
Available under License : See the attached licence file.
During the last decade, Sub-Saharan Africa has consistently posted the one of the highest tourism growth with rates at an average +6% p.a. between 2007 and 2010. However, not all countries have profited from this growth. Countries in the Central African sub-region, which even though recognised internationally as potential hotspots for sustainable ecotourism development are still lagging behind those located in Western, Eastern and Southern Africa. This paper identifies some challenges inhibiting the development and marketing tourism destinations in the Central African sub-region and Cameroon in particular and proposes some concise measures whose implementation would help in redressing the situation.
|Divisions :||Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management|
|Date :||January 2011|
|Identification Number :||10.1002/jtr.853|
|Additional Information :||This is the peer reviewed version of the following article: Kimbu, AN (2011) The challenges of marketing destinations in the Central African sub-region: The Cameroon example International Journal of Tourism Research, 13 (4). 324 - 336., which has been published in final form at http://dx.doi.org/10.1002/jtr.853. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.|
|Depositing User :||Symplectic Elements|
|Date Deposited :||02 Dec 2015 19:10|
|Last Modified :||02 Dec 2015 19:10|
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