What's in your wardrobe Mr Morales: a study in political dress

Salazar Sutil, N (2009) What's in your wardrobe Mr Morales: a study in political dress Popular Communication: the international journal of Media and Culture, 7 (2).

	Microsoft Word What's in your wardrobe-9.doc Restricted to Repository staff only Available under License : See the attached licence file. Download (156kB)
	PDF (licence) SRI_deposit_agreement.pdf Restricted to Repository staff only Download (33kB)

Abstract

This article explores the role of dress in popular political communication. My discussion focuses on the so-called ‘cultural democratic revolution’ led by Evo Morales, and the emergence of a ‘government in poncho and tie’, which aims at visualising a plurinationalist State in Bolivia. The strategic use of casual clothes and football shirts are examined as cases of political performativity in a developing Latin American democracy. What is the role of political dress in the formation of circles of political voters/fans? How does the electorate perceive Morales’ political imagery? How does an alternative styling of the democratic system problematise a more formal and uniform style of democratic leadership? Central to my argument is the notion that dress functions as a multi-layered language where different items of clothing reflect different narratives. In my view, Evo Morales has become a layered narrative through which histories and past knowledges are reflected in a ‘pluriform’ vestimentary style.

Item Type:	Article
Divisions :	Faculty of Arts and Social Sciences
Authors :	Authors Email ORCID Salazar Sutil, N UNSPECIFIED UNSPECIFIED
Date :	April 2009
Identification Number :	https://doi.org/10.1080/15405700902776461
Contributors :	Contribution Name Email ORCID Editor Sandvoss, C UNSPECIFIED UNSPECIFIED
Depositing User :	Symplectic Elements
Date Deposited :	28 Mar 2017 13:49
Last Modified :	28 Mar 2017 13:49
URI:	http://epubs.surrey.ac.uk/id/eprint/789807

Actions (login required)

View Item

Downloads