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Improving Service Quality in the New Public Sector

Williams, CS and Saunders, M (2007) Improving Service Quality in the New Public Sector In: The Routledge Companion to Nonprofit Marketing. Routledge, London, pp. 389-402. ISBN 0415417279

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This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research. An introductory section reviews the history of ideas in nonprofit marketing and examines those fundamental marketing principles of special relevance to nonprofit organizations. The book then explores in-depth the latest thinking in each of the most important nonprofit arenas, including: voluntary sector marketing fundraising arts marketing education marketing political marketing social marketing volunteer recruitment, management and retention public sector marketing and e-government. Containing real-world examples and case study material throughout, The Routledge Companion to Nonprofit Marketing makes an important contribution to our understanding of marketing theory and practice in the nonprofit sector. It is an essential reference for all students, researchers and practitioners working in nonprofit marketing, fundraising or philanthropy

Item Type: Book Section
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
Date : 22 November 2007
Additional Information : Copyright 2007 Routledge. Full text may be available at a later date.
Depositing User : Dr Maria Rodriguez-Marquez
Date Deposited : 19 Aug 2015 17:44
Last Modified : 19 Aug 2015 17:44

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