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Combining card sorts and in-depth interviews

Saunders, MNK (2012) Combining card sorts and in-depth interviews In: Handbook of Research Methods on Trust. Edward Elgar, pp. 110-120. ISBN 9781848447677

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Trust research invariably asks questions about sensitive issues, highlighting the need to build rapport and trust between the researcher and participant. It may also be necessary to ensure participants are not sensitized to the focus on trust. This chapter outlines the use of a card sort, concurrent with an in-depth interview to help overcome these issues.

Item Type: Book Section
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
Date : 2012
Additional Information : Posted here with permission of the publisher.
Depositing User : Symplectic Elements
Date Deposited : 06 Aug 2013 16:09
Last Modified : 26 Nov 2014 14:15

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