Combining card sorts and in-depth interviews
Saunders, MNK (2012) Combining card sorts and in-depth interviews In: Handbook of Research Methods on Trust. Edward Elgar, pp. 110-120. ISBN 9781848447677
2010 Saunders card sort [27 March revision].doc
Available under License : See the attached licence file.
Trust research invariably asks questions about sensitive issues, highlighting the need to build rapport and trust between the researcher and participant. It may also be necessary to ensure participants are not sensitized to the focus on trust. This chapter outlines the use of a card sort, concurrent with an in-depth interview to help overcome these issues.
|Item Type:||Book Section|
|Divisions :||Faculty of Arts and Social Sciences > Surrey Business School|
|Additional Information :||Posted here with permission of the publisher.|
|Depositing User :||Symplectic Elements|
|Date Deposited :||06 Aug 2013 16:09|
|Last Modified :||26 Nov 2014 14:15|
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