Moral concerns and consumer choice of fresh and processed organic foods
Dean, M, Raats, MM and Shepherd, R (2008) Moral concerns and consumer choice of fresh and processed organic foods Journal of Applied Social Psychology, 38 (8). pp. 2088-2107.
Dean et al (2008) Moral concerns and consumer choice of fresh and processed organic foods. J Appl Soc Psych.pdf
Available under License : See the attached licence file.
This study used the theory of planned behavior (TPB) to examine the impact of moral concerns on intention to buy organic apples and organic pizza. Initially, beliefs were elicited from a group of 30 people using a combination of the traditional TPB elicitation technique supplemented by direct questioning about emotions associated with the behavior. The questionnaire-which included measures of behavioral beliefs, attitudes, subjective norm, perceived behavioral control, and measures of moral norms (worded both positively and negatively)-was completed by 281 people. Multiple regressions showed that for both foods, the positive moral component added significantly to the prediction of intention, while negative ones did not. Also, affective attitude was a strong predictor of intention for both foods.
|Divisions :||Faculty of Health and Medical Sciences > School of Psychology|
|Date :||1 August 2008|
|Identification Number :||https://doi.org/10.1111/j.1559-1816.2008.00382.x|
|Uncontrolled Keywords :||PLANNED BEHAVIOR PERSONAL NORM ATTITUDES BELIEFS PREDICTION OBLIGATION IDENTITY|
|Additional Information :||This is the accepted version of the following article: Dean M, Raats MM, Shepherd R. Moral concerns and consumer choice of fresh and processed organic foods. JOURNAL OF APPLIED SOCIAL PSYCHOLOGY 38(8):2088-2107 01 Aug 2008, which has been published in final form at http://dx.doi.org/10.1111/j.1559-1816.2008.00382.x|
|Depositing User :||Symplectic Elements|
|Date Deposited :||03 Apr 2014 07:57|
|Last Modified :||09 Jun 2014 13:38|
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