University of Surrey

Test tubes in the lab Research in the ATI Dance Research

Moral concerns and consumer choice of fresh and processed organic foods

Dean, M, Raats, MM and Shepherd, R (2008) Moral concerns and consumer choice of fresh and processed organic foods Journal of Applied Social Psychology, 38 (8). pp. 2088-2107.

[img]
Preview
PDF
Dean et al (2008) Moral concerns and consumer choice of fresh and processed organic foods. J Appl Soc Psych.pdf
Available under License : See the attached licence file.

Download (578kB)
[img]
Preview
PDF (licence)
SRI_deposit_agreement.pdf

Download (33kB)

Abstract

This study used the theory of planned behavior (TPB) to examine the impact of moral concerns on intention to buy organic apples and organic pizza. Initially, beliefs were elicited from a group of 30 people using a combination of the traditional TPB elicitation technique supplemented by direct questioning about emotions associated with the behavior. The questionnaire-which included measures of behavioral beliefs, attitudes, subjective norm, perceived behavioral control, and measures of moral norms (worded both positively and negatively)-was completed by 281 people. Multiple regressions showed that for both foods, the positive moral component added significantly to the prediction of intention, while negative ones did not. Also, affective attitude was a strong predictor of intention for both foods.

Item Type: Article
Divisions : Faculty of Health and Medical Sciences > School of Psychology
Authors :
AuthorsEmailORCID
Dean, MUNSPECIFIEDUNSPECIFIED
Raats, MMUNSPECIFIEDUNSPECIFIED
Shepherd, RUNSPECIFIEDUNSPECIFIED
Date : 1 August 2008
Identification Number : 10.1111/j.1559-1816.2008.00382.x
Uncontrolled Keywords : PLANNED BEHAVIOR PERSONAL NORM ATTITUDES BELIEFS PREDICTION OBLIGATION IDENTITY
Additional Information : This is the accepted version of the following article: Dean M, Raats MM, Shepherd R. Moral concerns and consumer choice of fresh and processed organic foods. JOURNAL OF APPLIED SOCIAL PSYCHOLOGY 38(8):2088-2107 01 Aug 2008, which has been published in final form at http://dx.doi.org/10.1111/j.1559-1816.2008.00382.x
Depositing User : Symplectic Elements
Date Deposited : 03 Apr 2014 07:57
Last Modified : 09 Jun 2014 13:38
URI: http://epubs.surrey.ac.uk/id/eprint/764005

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year


Information about this web site

© The University of Surrey, Guildford, Surrey, GU2 7XH, United Kingdom.
+44 (0)1483 300800