University of Surrey

Test tubes in the lab Research in the ATI Dance Research

Information Search Behaviors of College Students for Spring Break Trip in the USA: An Exploration of Specialization Concept

Park, S and Kim, D-Y (2009) Information Search Behaviors of College Students for Spring Break Trip in the USA: An Exploration of Specialization Concept Journal of Travel and Tourism Marketing, 26 (7). pp. 640-655.

[img] Text
JTTM_SRI.pdf - ["content_typename_UNSPECIFIED" not defined]
Restricted to Repository staff only
Available under License : See the attached licence file.

Download (219kB)
[img] Text (licence)
SRI_deposit_agreement.pdf
Restricted to Repository staff only
Available under License : See the attached licence file.

Download (33kB)

Abstract

The purpose of this study was to identify information search behaviors of college student travelers by applying the concept of specialization. Dividing the college travelers into groups of high‐, medium‐, and low‐leveled specialization, the research investigated the perceived value of information content and information sources, and identified the main information sources used to obtain information for their recent spring break trips. It was observed that the different specialization groups assigned different values to information content and sources. The differences in the choice of information channel also appear to be substantial. As a result, the findings of this study supported the idea that the specialization concept can be used as an alternative approach to segment travelers in a more comprehensive way, which combines past experience, prior knowledge, and involvement that are important to classify travelers.

Item Type: Article
Authors :
NameEmailORCID
Park, SUNSPECIFIEDUNSPECIFIED
Kim, D-YUNSPECIFIEDUNSPECIFIED
Date : 10 November 2009
Identification Number : 10.1080/10548400903277010
Depositing User : Symplectic Elements
Date Deposited : 28 Mar 2017 13:43
Last Modified : 31 Oct 2017 16:45
URI: http://epubs.surrey.ac.uk/id/eprint/754299

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year


Information about this web site

© The University of Surrey, Guildford, Surrey, GU2 7XH, United Kingdom.
+44 (0)1483 300800