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Assessing structure in American online purchase of travel products

Park, S, Wang, D and Fesenmaier, D (2011) Assessing structure in American online purchase of travel products Anatolia, 22 (3). pp. 401-417.

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The Internet has become the primary channel for the purchase of a number of travelrelated products including airline tickets, hotel reservations, car rental, tickets to events and attractions, etc. This study examines the pattern of travel-related products purchased online by American travelers. The results of this study indicate that there is a strong hierarchical structure in the purchasing of eight travel-related products. In addition, it appears that American travelers can be roughly classified into three travel product groups, ranging from the 'Core Internet Traveler' and 'Advanced Internet Traveler' to the 'Comprehensive Internet (or Complete) Traveler.' Finally, an analysis of the travelers indicates that they differ significantly in terms of demographic characteristics, information search behavior, and travel planning activities. These findings offer a number of important implications for destination marketing. © 2011 Taylor & Francis.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
Date : 2011
Identification Number : 10.1080/13032917.2011.634918
Additional Information : This is an Author's Accepted Manuscript of an article published in Anatolia, 2011, copyright Taylor and Francis, available online at:
Depositing User : Symplectic Elements
Date Deposited : 25 Apr 2014 08:33
Last Modified : 09 Jun 2014 13:49

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