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Cultural differences in tourism Web communication: A preliminary study

Park, S and Reisinger, Y (2012) Cultural differences in tourism Web communication: A preliminary study Tourism Analysis, 17 (6). pp. 761-774.

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This article analyzes cultural differences in web communication in the tourism context. the conceptual framework presenting cultural differences in the three types of web communication is developed. the specific hypotheses are tested on the US American and Chinese sample. Although the findings support the developed framework they also reveal nonsignificant differences between the groups. theoretical and practical implications of the findings are identified and recommendations for future studies are made.

Item Type: Article
Authors :
Park, S
Reisinger, Y
Date : 1 December 2012
DOI : 10.3727/108354212X13531051127302
Depositing User : Symplectic Elements
Date Deposited : 28 Mar 2017 13:43
Last Modified : 31 Oct 2017 14:58

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