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Opening the Black Boxes of TAM: Towards a Mixed-Methods Approach

Wu, PF (2009) Opening the Black Boxes of TAM: Towards a Mixed-Methods Approach In: 30th International Conference on Information Systems, 2009-12-15 - 2009-12-18, Phoenix, Arizona, USA.

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Abstract

The aim of this paper is to discuss the significance and potentials of a mixed methods approach in technology acceptance research. After criticizing the dominance of the quantitative survey method in TAM-based research, this paper reports a mixed methods study of user acceptance of emergency alert technology in order to illustrate the benefits of combining qualitative and quantitative techniques in a single study. The main conclusion is that a mixed methods approach provides opportunities to move beyond the vague conceptualizations of “usefulness” and “ease of use” and to advance our understanding of user acceptance of technology.

Item Type: Conference or Workshop Item (UNSPECIFIED)
Additional Information: Copyright 2009 The Authors
Divisions: Faculty of Business, Economics and Law > Surrey Business School
Depositing User: Symplectic Elements
Date Deposited: 08 Feb 2012 12:52
Last Modified: 23 Sep 2013 18:48
URI: http://epubs.surrey.ac.uk/id/eprint/7536

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