Opening the Black Boxes of TAM: Towards a Mixed-Methods Approach
Wu, PF (2009) Opening the Black Boxes of TAM: Towards a Mixed-Methods Approach In: 30th International Conference on Information Systems, 2009-12-15 - 2009-12-18, Phoenix, Arizona, USA.
The aim of this paper is to discuss the significance and potentials of a mixed methods approach in technology acceptance research. After criticizing the dominance of the quantitative survey method in TAM-based research, this paper reports a mixed methods study of user acceptance of emergency alert technology in order to illustrate the benefits of combining qualitative and quantitative techniques in a single study. The main conclusion is that a mixed methods approach provides opportunities to move beyond the vague conceptualizations of “usefulness” and “ease of use” and to advance our understanding of user acceptance of technology.
|Item Type:||Conference or Workshop Item (UNSPECIFIED)|
|Divisions :||Faculty of Business, Economics and Law > Surrey Business School|
|Additional Information :||Copyright 2009 The Authors|
|Depositing User :||Symplectic Elements|
|Date Deposited :||08 Feb 2012 12:52|
|Last Modified :||23 Sep 2013 18:48|
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