University of Surrey

Test tubes in the lab Research in the ATI Dance Research

A Crafted Debut: Haywood’s Love in Excess and the Literary Marketplace

Luhning, HR (2009) A Crafted Debut: Haywood’s Love in Excess and the Literary Marketplace Lumen, 28. pp. 97-110.

Text (licence)

Download (33kB)
luhning 2009 A crafted debut haywood.pdf
Available under License : See the attached licence file.

Download (66kB)


Eliza Haywood's literary debut, Love in Excess (1719), gained a wide readership, was a commercial success, and established Haywood's notorious yet profitable reputation as a scandalous woman novelist. William Chet-wood, Haywood's publisher, introduced and subsequently marketed Love in Excess to the reading public in a deliberate manner. He used dedications, readers' responses, strategic prefatory material, and special editions not only to promote the sales of Love in Excess, but also to construct a glamorous and risqué authorial persona for Haywood that subsequently characterized her writing. This paper will examine this prefatory material and consider how and why Chetwood and Haywood achieved the construction of this effectively profitable persona. Through this commodification of her writing and persona Haywood publicized the authenticity and cultural relevance of her work. Her successful participation in the literary marketplace was instrumental in achieving a wide readership not only for herself, but also for other women novelists.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Literature and Languages > English
Authors :
Luhning, HR
Date : 6 June 2009
DOI : 10.7202/1012040ar
Contributors :
ContributionNameEmailORCID, C
Uncontrolled Keywords : Eliza Haywood, Love in Excess, Print Culture, Women Writers
Related URLs :
Additional Information : This is an electronic version of an article published as Luhning HR (2009). A Crafted Debut: Haywood’s Love in Excess and the Literary Marketplace. Lumen 28:97-110 Available online at:
Depositing User : Symplectic Elements
Date Deposited : 15 Jan 2013 13:54
Last Modified : 31 Oct 2017 14:57

Actions (login required)

View Item View Item


Downloads per month over past year

Information about this web site

© The University of Surrey, Guildford, Surrey, GU2 7XH, United Kingdom.
+44 (0)1483 300800