University of Surrey

Test tubes in the lab Research in the ATI Dance Research

From Germany to Brazil: The History of the Fashion Magazine A Estação, an International Enterprise

Silva, ACSD (2009) From Germany to Brazil: The History of the Fashion Magazine A Estação, an International Enterprise IARA. Revista de Moda, Cultura e Arte, 2 (1), 1.

[img]
Preview
PDF
Silva ACSD 2009 From Germany to Brazil Final.pdf
Available under License : See the attached licence file.

Download (163kB)
[img]
Preview
PDF (licence)
SRI_deposit_agreement.pdf

Download (33kB)

Abstract

This article reconstructs the history of Die Modenwelt, by the publisher Lipperheide, a Berlin-based fashion magazine that reproduced the same illustrations, captions, editorials and patterns in thirteen different European languages. It is one of – if not the- first truly international magazines and contributed to the uniformization of the feminine press. Die Modenwelt was launched in Germany in 1865 and reached Brazil under the title A Estação in 1879. It was published by Lombaerts and its collaborators included some of Brazil’s greatest writers, such as Machado de Assis, Artur Azevedo and Júlia Lopes de Almeida. The article suggests that the publisher was successful, first and foremost, because there was already an international fashion set in place, particularly French, which aspired to the same exterior signs of status, and, secondly, because it managed to create a global product that could meet the specific demands of local markets by creating a literary supplement featuring national writers. Este artigo reconstrói a história de Die Modenwelt, da editora Lipperheide, uma revista de moda com sede em Berlim que reproduzia as mesmas ilustrações, legendas, editoriais e moldes em treze línguas européias diferentes: uma das primeiras revistas – se não a primeira – verdadeiramente internacional, que contribuiu para a uniformização da imprensa feminina. Die Modenwelt começou a circular na Alemanha em 1865, e no Brasil, com o nome de A Estação, em 1879. Era editada por Lombaerts e contava com a colaboração de grandes escritores brasileiros, entre eles, Machado de Assis, Artur Azevedo e Júlia Lopes de Almeida. O artigo sugere que a editora foi bem sucedida porque, em primeiro lugar, já havia na época um público internacional para moda européia, sobretudo francesa, que aspirava aos mesmos sinais exteriores de status, e, em segundo, porque conseguiu criar um produto global que atendia ao mesmo tempo às especifidades do mercados locais, a partir da publicação de um suplemento litetário para o qual escreviam autores nacionais.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of English and Languages > Languages and Translation
Authors :
AuthorsEmailORCID
Silva, ACSDUNSPECIFIEDUNSPECIFIED
Date : 2009
Related URLs :
Additional Information : This is an electronic version of an article published as Silva ACSD (2001). From Germany to Brazil: The History of the Fashion Magazine A Estação, an International Enterprise IARA. Revista de Moda, Cultura e Arte 2(1):26 pages Article number 1. Available online at http://www.iararevista.sp.senac.br/index.php
Depositing User : Symplectic Elements
Date Deposited : 24 May 2013 13:34
Last Modified : 23 Sep 2013 19:56
URI: http://epubs.surrey.ac.uk/id/eprint/742968

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year


Information about this web site

© The University of Surrey, Guildford, Surrey, GU2 7XH, United Kingdom.
+44 (0)1483 300800