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Tourism, risk tolerance and competences: Travel organization and tourism hazards

Williams, AM, Baláž, V and Baláž, V (2012) Tourism, risk tolerance and competences: Travel organization and tourism hazards Tourism Management. ISSN 0261-5177

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Abstract

Research on how individual tourists respond to risk has largely focussed on risk perceptions. This paper draws on behavioural economics to analyse the influence of risk tolerance and risk-related competences on how tourists organize their tourism travel, and the importance that they ascribe to specific types of tourism hazards. Whereas most tourism research on risk has been based on small, or highly age-specific surveys, or particular market segments, this paper utilises an innovative, large-scale survey drawn from the range of the UK population. There were significant differences between package tourists and individual 'drifter' tourists in terms of their socio-demographic characteristics, general and tourism-specific risk tolerance, and competence - both real and illusory - to manage risk. Age, and tolerance of both general and tourism-specific risks, were associated with the importance of hazards as deterrents to tourist behaviour, but the evidence for competences was mixed. © 2012 Elsevier Ltd. All rights reserved.

Item Type: Article
Additional Information: NOTICE: this is the author’s version of a work that was accepted for publication in Tourism Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. It was made available online on 15th September 2012 at DOI 10.1016/j.tourman.2012.07.006.
Divisions: Faculty of Business, Economics and Law > Hospitality and Tourism Management
Depositing User: Symplectic Elements
Date Deposited: 20 Nov 2012 11:54
Last Modified: 23 Sep 2013 19:48
URI: http://epubs.surrey.ac.uk/id/eprint/733317

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