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Reducing the impact of media images: An evaluation of the effectiveness of an air-brushing educational intervention on body dissatisfaction

Ogden, Jane and Sherwood, F (2008) Reducing the impact of media images: An evaluation of the effectiveness of an air-brushing educational intervention on body dissatisfaction Health Education, 108 (6). pp. 489-500.

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Abstract

Purpose

This experimental study seeks to explore the impact of media images on women's body dissatisfaction and to assess whether this impact could be reduced by an educational intervention describing the power of air-brushing.

Design/methodology/approach

The study involved a 2×2 factorial design with two conditions: picture (thin vs fatter) and air-brushing intervention (present vs absent). A total of 200 women completed measures of body dissatisfaction before and after viewing the experimental information.

Findings

The results showed that women felt consistently more dissatisfied with their bodies after viewing thin pictures and more satisfied after viewing fatter pictures. In addition, the air-brushing intervention reduced the detrimental effect of viewing the thinner pictures but had no effect on the benefits of viewing the fatter pictures.

Originality/value

Media images may have a role to play in body dissatisfaction in women. But a simple intervention focusing on air-brushing can facilitate a more critical perspective and thus provide a buffer against the influence of media images.

Item Type: Article
Divisions : Faculty of Health and Medical Sciences > School of Psychology
Authors :
NameEmailORCID
Ogden, JaneJ.Ogden@surrey.ac.ukUNSPECIFIED
Sherwood, FUNSPECIFIEDUNSPECIFIED
Date : 2008
Identification Number : 10.1108/09654280810910890
Copyright Disclaimer : This is an electronic version of an article published as Ogden J, Sherwood F (2008). Reducing the impact of media images: An evaluation of the effectiveness of an air-brushing educational intervention on body dissatisfaction. Health Education 108(6):489-500 Available at: http://www.emeraldinsight.com/journals.htm?issn=0965-4283&volume=108&issue=6&PHPSESSID=28m18nifflck3oi6uoc6nsb696
Related URLs :
Depositing User : Symplectic Elements
Date Deposited : 17 Jan 2013 15:20
Last Modified : 11 Oct 2017 11:06
URI: http://epubs.surrey.ac.uk/id/eprint/732626

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