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Is it ethical to use ethics as a business strategy?

Husted, B and Allen, DB (2000) Is it ethical to use ethics as a business strategy? Journal of Business Ethics, 27 (1-2). 21 - 31.

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Increasingly research in the field of business and society suggests that ethics and corporate social responsibility can be profitable. Yet this work raises a troubling question: Is it ethical to use ethics and social responsibility in a strategic way? Is it possible to be ethical or socially responsible for the wrong reason? In this article, we define a strategy concept in order to situate the different approaches to the strategic use of ethics and social responsibility found in the current literature. We then analyze the ethics of such approaches using both utilitarianism and deontology and end by defining limits to the strategic use of ethics.

Item Type: Article
Divisions : Faculty of Business, Economics and Law
Authors :
Date : September 2000
Identification Number : 10.1023/A:1006422704548
Additional Information : The original publication is available at
Depositing User : Symplectic Elements
Date Deposited : 05 Oct 2012 09:28
Last Modified : 23 Sep 2013 19:43

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