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Comparison of Consumer Attitudes Between Cyprus and Latvia: An Evaluation of Effect of Setting on Consumer Preferences in the Water Industry

Chenoweth, J, Barnett, J, Capelos, T, Fife-Schaw, C and Kelay, T (2010) Comparison of Consumer Attitudes Between Cyprus and Latvia: An Evaluation of Effect of Setting on Consumer Preferences in the Water Industry Water Resources Management, 24 (15). 4339 - 4358. ISSN 09204741

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Abstract

Models approaching consumer expectations of their water supplier from a risk perspective suggest that consumers primarily and overwhelmingly want safe drinking water supply. In this study consumer preferences in the water sector are investigated in two contrasting case studies: Cyprus, where there have been significant quantity and continuity of supply issues, and Riga, where there have been water quality issues. While water quality is undoubtedly the main priority of water consumers in Riga, in Cyprus consumers indicate that they prioritise a more reliable service even though many are sufficiently dissatisfied with water quality that they do not drink the tap water. The analysis of consumer attitudes in the two case studies suggests that when water supply is unreliable, reliability takes precedence; once it is reliable quality issues come to the fore.

Item Type: Article
Additional Information: © Springer Science+Business Media B.V. 2010. The final publication is available at www.springerlink.com
Related URLs:
Divisions: Faculty of Arts and Human Sciences > Psychology
Faculty of Engineering and Physical Sciences > Centre for Environmental Strategy
Depositing User: Christina Daoutis
Date Deposited: 30 Sep 2011 11:41
Last Modified: 23 Sep 2013 18:45
URI: http://epubs.surrey.ac.uk/id/eprint/7199

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