Who is the typical bicyclist?
Gatersleben, B and Haddad, H (2010) Who is the typical bicyclist? Transportation Research, part F, 13 (1). 41 - 48. ISSN 1369-8478
Gatersleben and Haddad 2010 who is the typical bicyclist.pdf
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Promoting bicycling is important for individual health, environmental sustainability and transport demand management. However, very few people use a bicycle on a regular basis. This paper explores what views bicyclists and non-bicyclists in England may hold about the typical bicyclist and how such views are related to bicycling behaviour and intentions. A survey was conducted among 244 bicyclists and non-bicyclists. On the basis of a range of statements on behaviour, motivation and characteristics of the typical bicyclist, four different stereotypes could be distinguished: responsible, lifestyle, commuter and hippy-go-lucky. These views differed between bicyclists and non-bicyclists. Moreover, independent of past bicycling behaviour, reported intentions to use a bicycle in the future were positively related to perceptions of the typical bicyclist as a commuter or hippy-go-lucky bicyclist. These findings have implications for encouraging bicycling, which may benefit from promoting bicycling as a common day-to-day activity rather than something that is only relevant for a few.
|Additional Information:||This is an electronic version of an article published as Gatersleben BCM, Haddad H (2010). Who is the typical bicyclist? Transportation Research, part F 13(1):41-48. Available online at: http://www.journals.elsevier.com/transportation-research-part-f-traffic-psychology-and-behaviour/|
|Divisions:||Faculty of Arts and Human Sciences > Psychology|
|Depositing User:||Symplectic Elements|
|Date Deposited:||02 Oct 2012 14:43|
|Last Modified:||28 Nov 2013 15:49|
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