Afro ethnic tourism in Brazil – epistemological construction and imagery

Abstract

The article develops a theoretical discussion on the ethnical Afro tourism in Brazil, a theme that just recently has deserved due attention from scholars, and is the motive to which this approach is justified. It has three objectives: 1) to review the history of Afro cultures in Brazil; 2) to identify forces that assure respect for this identities and, 3) to analyze how Afro destinations must be worked within this context. The methodology used is the theoretical reviewing of texts that approach the Afro Brazilian culture, having as background the discussion of cultural studies delimitation. One concludes that the touristic product based upon Afro culture is a viable product in Brazil, although it may prioritize issues like respect, otherness, ethics and valuing of all cultures involved in the process.

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