University of Surrey

Test tubes in the lab Research in the ATI Dance Research

Establishing territorial embeddedness within retail TNC expansion: the contribution of store development departments

Wood, SM and Reynolds, J (2014) Establishing territorial embeddedness within retail TNC expansion: the contribution of store development departments Regional Studies, 48 (8). 1371 - 1390. ISSN 0034-3404

[img]
Preview
PDF
Final Reg Studs June 2012.pdf
Available under License : See the attached licence file.

Download (263kB)
[img]
Preview
PDF (licence)
SRI_deposit_agreement.pdf

Download (33kB)

Abstract

Establishing territorial embeddedness within host regions in international retail expansion is well-known to be important, although the processes underpinning its realisation are less explicit. This research analyses some “emerging practices” of international expansion planning by drawing on interviews across a sample of store development departments. The role of analysts within host regions in evaluating economic, institutional, cultural and social contexts and appraising the viability of market-entry methods and store formats is explored. The competitive and regulatory dynamism of regions means that behaviour which encourages greater embeddedness following market entry can be particularly helpful in strengthening the marketing and development strategies of international subsidiaries.

Item Type: Article
Additional Information: © 2012 Regional Studies Association. This is an Author's Accepted Manuscript of an article published in Regional Studies 2012 Copyright Taylor & Francis, available online at: http://www.tandfonline.com/10.1080/00343404.2012.701731
Divisions: Faculty of Business, Economics and Law > Surrey Business School
Depositing User: Symplectic Elements
Date Deposited: 11 Sep 2012 18:00
Last Modified: 13 Aug 2014 13:33
URI: http://epubs.surrey.ac.uk/id/eprint/634483

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year


Information about this web site

© The University of Surrey, Guildford, Surrey, GU2 7XH, United Kingdom.
+44 (0)1483 300800