Establishing territorial embeddedness within retail TNC expansion: the contribution of store development departments
Wood, SM and Reynolds, J (2012) Establishing territorial embeddedness within retail TNC expansion: the contribution of store development departments Regional Studies. ISSN 0034-3404
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Establishing territorial embeddedness within host regions in international retail expansion is well-known to be important, although the processes underpinning its realisation are less explicit. This research analyses some “emerging practices” of international expansion planning by drawing on interviews across a sample of store development departments. The role of analysts within host regions in evaluating economic, institutional, cultural and social contexts and appraising the viability of market-entry methods and store formats is explored. The competitive and regulatory dynamism of regions means that behaviour which encourages greater embeddedness following market entry can be particularly helpful in strengthening the marketing and development strategies of international subsidiaries.
|Additional Information:||© 2012 Regional Studies Association. This is an Author's Accepted Manuscript of an article published in Regional Studies 2012 Copyright Taylor & Francis, available online at: http://www.tandfonline.com/10.1080/00343404.2012.701731|
|Divisions:||Faculty of Business, Economics and Law > Surrey Business School|
|Depositing User:||Symplectic Elements|
|Date Deposited:||11 Sep 2012 18:00|
|Last Modified:||23 Sep 2013 19:30|
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