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Multiple identities and travel mode choice for regular journeys

Murtagh, N, Gatersleben, B and Uzzell, D (2012) Multiple identities and travel mode choice for regular journeys Transportation Research Part F: Traffic Psychology and Behaviour, 15 (5). 514 - 524. ISSN 1369-8478

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Abstract

Growing evidence supports a range of non-instrumental factors influencing travel mode. Amongst these, identity has been proposed. However, to date, the relationship has not been systematically investigated and few investigations have harnessed a theoretical framework for identity. Drawing on role theory (Stryker, S., 1980, Symbolic interactionism: A social structural version. CA: Benjamin Cummings), we hypothesised that multiple identities, of varying importance, are related to travel mode choice. The study of 248 UK urban/suburban, working, car-owning parents used survey-based data to test the influence of seven identities on travel mode choice in regular travel. Multiple and logistic regression analyses found multiple identities to be significantly related to travel mode to work, on escort education and on other regular journeys. The study demonstrated different patterns of relationship between identity on different types of journey and found evidence for travel mode choice as embedded within social identities. In addition to the study‟s contribution of new empirical findings, its application of a theoretical focus on identity offers additional strategies in attempting to change travel behaviours towards sustainability.

Item Type: Article
Additional Information: This is an electronic version of an article published as Murtagh N, Gatersleben B, Uzzell D (2012). Multiple identities and travel mode choice for regular journeys. Transportation Research Part F: Traffic Psychology and Behaviour 15(5):514-524. Available online at: http://www.sciencedirect.com/science/journal/13698478
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Divisions: Faculty of Arts and Human Sciences > Psychology
Depositing User: Symplectic Elements
Date Deposited: 02 Aug 2012 12:44
Last Modified: 23 Sep 2013 19:27
URI: http://epubs.surrey.ac.uk/id/eprint/533331

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