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Universities in a competitive global marketplace: a systematic review of the literature on higher education marketing

Hemsley-Brown, Jane Universities in a competitive global marketplace: a systematic review of the literature on higher education marketing International Journal of Public Sector Management, 19 (4). pp. 316-338.

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Item Type: Article
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
NameEmailORCID
Hemsley-Brown, JaneJ.Hemsley-Brown@surrey.ac.uk
Identification Number : 10.1108/09513550610669176
Depositing User : Mr Adam Field
Date Deposited : 27 May 2010 14:09
Last Modified : 13 Mar 2018 13:16
URI: http://epubs.surrey.ac.uk/id/eprint/480

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