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Universities in a competitive global marketplace: a systematic review of the literature on higher education marketing

Hemsley-Brown, J Universities in a competitive global marketplace: a systematic review of the literature on higher education marketing International Journal of Public Sector Management, 19 (4). 316 - 338. ISSN 0951-3558

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Item Type: Article
Divisions: Faculty of Business, Economics and Law > Surrey Business School
Depositing User: Mr Adam Field
Date Deposited: 27 May 2010 14:09
Last Modified: 09 Jun 2014 13:41
URI: http://epubs.surrey.ac.uk/id/eprint/480

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