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Q-methodology and tourism research

Stergiou, Dimitrios and Airey, David (2011) Q-methodology and tourism research Current Issues in Tourism, 14 (4). pp. 311-322.

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Tourism research is in the midst of a ‘critical turn’ away from traditional positivist approaches, towards more reflective and critical paths of inquiry. This paper introduces readers to Q-methodology, a method of research that tourism researchers rarely use and that can provide useful information in critical tourism research concerning the exploration and comparison of subjectivity. The paper presents the fundamentals of the approach and provides examples of its application in tourism and other areas that may directly interest tourism researchers. In so doing, the paper encourages and facilitates the use of Q-methodology amongst tourism researchers interested in enhancing the nature and richness of their methodological alternatives for developing tourism knowledge.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Authors :
Stergiou, Dimitrios
Date : January 2011
DOI : 10.1080/13683500.2010.537316
Additional Information : This is an electronic version of an article published in Current Issues in Tourism, 14, 311-322 (2011). Current Issues in Tourism is available online at:
Depositing User : David Airey
Date Deposited : 23 Jun 2011 03:25
Last Modified : 16 Jan 2019 16:25

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