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The multiple assessment of interpretation effectiveness: Promoting visitors' environmental attitudes and behavior

Kim, Kyoung Jin, Airey, David W and Szivas, Edith (2011) The multiple assessment of interpretation effectiveness: Promoting visitors' environmental attitudes and behavior Journal of Travel Research, 50 (3). pp. 289-302. ISSN 1552-6763

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Abstract

Interpretation has been recognized as a useful tool in managing visitor behavior in nature-based tourism areas. This study explores a multiple assessment approach to identify the strengths and weaknesses of site-based interpretation in influencing multi-dimensional aspects of attitudes and behavioral intentions towards local environmental issues. Visitors to the Lulworth coastal area in England were studied using on-site questionnaire survey data. The results of the research highlight that the effectiveness of interpretation varied in relation to a number of different aspects of responsible environmental behavior and local conservation issues. The findings also reveal that it fostered visitors' awareness of and their support for management policies but its impacts were limited to site-specific responsible behavior related in this case to geological and environmental conservation.

Item Type: Article
Additional Information: Copyright Sage 2011. This is the author's accepted version. For the published version, go to http://jtr.sagepub.com/
Divisions: Faculty of Business, Economics and Law > Hospitality and Tourism Management
Depositing User: David Airey
Date Deposited: 23 Jun 2011 03:35
Last Modified: 07 Nov 2013 12:12
URI: http://epubs.surrey.ac.uk/id/eprint/3019

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