The nature of the relationship between authors and publishers
Phillips, A, Saunders, M, Pandit, S and Chetty, DD (2005) The nature of the relationship between authors and publishers Publishing Research Quarterly, 21 (2). 3 - 15.
|PDF - Accepted Version|
Official URL: http://www.springer.com
Relationships within and outside organizations are changing, and the publishing sector is no exception. However, the roles of author and publisher remain distinct, each dependent on the other for the successful completion of a publishing project.
Drawing upon research conducted in the English Language Teaching Division of an international publishing company, this article examines the author-publisher relationship within a service context. It considers the characteristics authors and publishers identify to be integral to the relationship, and explores the extent to which the expectations and perceptions of authors and publishers differ.
The research findings indicate that there is a mismatch between the characteristics that authors and publishers identify as integral to their relationship. Whilst publishers focus upon the role of the editor in the nurturing and maintenance of relationships with individual authors, authors consider their relationship to be with the whole publishing house, including the marketing and design functions.
|Divisions:||Faculty of Business, Economics and Law > Surrey Business School|
|Deposited By:||Dr Maria Rodriguez-Marquez|
|Deposited On:||15 Dec 2010 14:40|
|Last Modified:||29 Apr 2013 14:36|
Repository Staff Only: item control page