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Web versus Mail: The influence of survey distribution mode on employees' response

Saunders, MNK (2012) Web versus Mail: The influence of survey distribution mode on employees' response Field Methods, 24 (1). pp. 56-73.

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Despite organizations’ widespread Internet use and ready availability of Web survey software, few studies have examined explicitly the impact on employees’ responses of using the Web as opposed to mail-based surveys (MBS). This article addresses this gap using an employee attitude survey distributed to a 50% systematic sample of 3,338 employees by mail, the remaining employees receiving the survey via a Web link. Although the return rate for the Web (49.1%) was higher than for mail (33.5%), the quality of Web returns was reduced by a higher number of partial responses and abandonments. Taking into account effect size, significant differences in response were small other than for open question content. Recommendations regarding use of Web-based surveys (WBS) are offered and areas for future research suggested.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
Saunders, MNK
Date : 1 February 2012
DOI : 10.1177/1525822X11419104
Additional Information : Published in Field Methods, 24 (1) 2012, Sage Publications. © The Author.
Depositing User : Symplectic Elements
Date Deposited : 20 Aug 2012 09:16
Last Modified : 31 Oct 2017 14:43

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