University of Surrey

Test tubes in the lab Research in the ATI Dance Research

Web versus Mail: The influence of survey distribution mode on employees' response

Saunders, MNK (2012) Web versus Mail: The influence of survey distribution mode on employees' response Field Methods, 24 (1). 56 - 73. ISSN 1552-3969

[img]
Preview
PDF (licence)
SRI_deposit_agreement.pdf

Download (33kB)
[img]
Preview
PDF
Saunders_Web_vs_email.pdf - Accepted Version
Available under License : See the attached licence file.

Download (130kB)

Abstract

Despite organizations’ widespread Internet use and ready availability of Web survey software, few studies have examined explicitly the impact on employees’ responses of using the Web as opposed to mail-based surveys (MBS). This article addresses this gap using an employee attitude survey distributed to a 50% systematic sample of 3,338 employees by mail, the remaining employees receiving the survey via a Web link. Although the return rate for the Web (49.1%) was higher than for mail (33.5%), the quality of Web returns was reduced by a higher number of partial responses and abandonments. Taking into account effect size, significant differences in response were small other than for open question content. Recommendations regarding use of Web-based surveys (WBS) are offered and areas for future research suggested.

Item Type: Article
Additional Information: Published in Field Methods, 24 (1) 2012, Sage Publications. © The Author.
Divisions: Faculty of Business, Economics and Law > Surrey Business School
Depositing User: Symplectic Elements
Date Deposited: 20 Aug 2012 09:16
Last Modified: 09 Jun 2014 13:45
URI: http://epubs.surrey.ac.uk/id/eprint/25594

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year


Information about this web site

© The University of Surrey, Guildford, Surrey, GU2 7XH, United Kingdom.
+44 (0)1483 300800