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VISION: the Art of Manifesting the Invisible

Sonda, Giovanna (2010) VISION: the Art of Manifesting the Invisible In: 28th Standing Conference on Organizational Symbolism SCOS 2010, July 7th - 10th 2010, Lille, France.


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The article addresses the theme of vision considering it as the ‘art of making things real’. To stretch the meaning we should say that vision is an act of faith, since itoperates as if the future were actual or as if immaterial entities were concrete. In this version, the concept of vision combines a common meaning with a metaphorical one. The term ‘vision’, in fact, simultaneously evokes the sense of sight and the mental exercises of imagining, forecasting, and representing. These functions are metaphorical because they transfer the meaning beyond the description, thus producing multiple interpretations. The core of this study is precisely the analysis of the performative nature of vision in different organizational domains. Four meanings of vision are discussed: representing, forecasting, normalizing, organizing. The investigation draws on organizational studies, philosophy of language, STS, urban sociology and human geography, and combines theory with case studies.

Item Type: Conference or Workshop Item (Conference Paper)
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
Sonda, Giovanna
Date : 2010
Additional Information : Copyright 2010 Giovanna Sonda
Depositing User : Melanie Hughes
Date Deposited : 11 Oct 2010 09:19
Last Modified : 31 Oct 2017 14:05

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