‘“It’ll never happen to me”: Understanding Public Awareness of Local Flood Risk’
Burningham, K, Fielding, J and Thrush, D (2008) ‘“It’ll never happen to me”: Understanding Public Awareness of Local Flood Risk’ Disasters: The Journal of Disaster Studies, Policy and Management, 32 (2). pp. 216-238.
Burningham 2008 It will never happen to me.pdf
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Following the severe flood events of 1998 and 2000, the United Kingdom's Environment Agency prioritised the need to increase public flood risk awareness. Drawing on data collected during research undertaken for the Environment Agency, this paper contributes to understanding of one aspect of flood awareness: people's recognition that their property is in an area that is potentially at risk of flooding. Quantitative analyses indicate that class is the most influential factor in predicting flood risk awareness, followed by flood experience and length of time in residence. There are also significant area differences. Our qualitative work explores how those defined as ‘at risk’ account for their lack of awareness or concern about their risk status. We conclude that the problem is often not simply a lack of awareness, but rather, assessments of local risk based on experience that underestimate the impact of rare or extreme events. We underline the importance of engaging with local perspectives on risk and making local people part of ‘awareness-raising’ processes.
|Divisions :||Faculty of Arts and Social Sciences > Department of Sociology|
|Date :||1 June 2008|
|Identification Number :||10.1111/j.1467-7717.2007.01036.x|
|Related URLs :|
|Additional Information :||This is the accepted version of the following article: Burningham K, Fielding J, Thrush D. “It’ll never happen to me”: Understanding Public Awareness of Local Flood Risk. Disasters: The Journal of Disaster Studies, Policy and Management 32(2):216-238, which has been published in final form at http://dx.doi.org/10.1111/j.1467-7717.2007.01036.x|
|Depositing User :||Symplectic Elements|
|Date Deposited :||28 May 2014 11:27|
|Last Modified :||09 Jun 2014 13:59|
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