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Sensemaking and politics in MNCs: A comparative analysis of vocabularies within the global manufacturing discourse in one industrial sector

Geppert, M (2003) Sensemaking and politics in MNCs: A comparative analysis of vocabularies within the global manufacturing discourse in one industrial sector Journal of Management Inquiry, 12 (4). 312 - 329.

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Abstract

This article compares sensemaking processes in multinational corporations (MNCs) situated in the same industrial sector. Our comparative analysis of three MNCs and their subsidiaries in Germany and the United Kingdom aims to shed light on the contextual dimension (institutions, culture, and politics) of the sensemaking process. First, I discuss ideologies related to the discourse about global restructuring of manufacturing. Second, I compare similarities and differences in vocabularies of the (multinational) organizations. Third, I compare cross-national vocabularies of work in German and U.K. subsidiaries. Finally I suggest a political approach of sensemaking referring to stories used to legitimize or delegitimize dominant ideologies about global manufacturing, established decision-premises within the MNC, and specific nationally entrenched work paradigms.

Item Type: Article
Additional Information: Published in Journal of Management Inquiry, 12 (4) 2003. Copyright 2003 Sage Publications.
Divisions: Faculty of Business, Economics and Law > Surrey Business School
Depositing User: Symplectic Elements
Date Deposited: 17 May 2012 12:57
Last Modified: 23 Sep 2013 19:14
URI: http://epubs.surrey.ac.uk/id/eprint/232497

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