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The Dependence of Tourism SMEs on NTOs The Case of Finland

Seppala-Esser, R, Airey, D and Szivas, E (2009) The Dependence of Tourism SMEs on NTOs The Case of Finland JOURNAL OF TRAVEL RESEARCH, 48 (2). 177 - 190. ISSN 0047-2875

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This article reports on a study to explore the level of dependence of small and medium-sized tourism enterprises (SMEs) in Finland on the resources of the Finnish Tourist Board (FTB). A tool to measure resource dependence was developed. The overall importance of specified resources, the level of exchange of these resources acquired from the FTB, the existence of alternative sources for similar resources, and access to them were assessed. The level of dependence of Finnish tourism SMEs on the FTB was reported to be moderate. Differences were, however, identified among different types of enterprises. The size of enterprises, their proportion of foreign guests, their marketing planning, and their cooperation with others affected the level of resource dependence. The FTB resources on which tourism SMEs were most dependent were destination marketing and marketing knowledge. Results contribute to an understanding of the role of national tourism organizations.

Item Type: Article
Uncontrolled Keywords: Social Sciences, Hospitality, Leisure, Sport & Tourism, Social Sciences - Other Topics, small and medium enterprises, tourism, national tourism office, interorganizational relations, resource dependence, INTERORGANIZATIONAL RELATIONS
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Divisions: Faculty of Business, Economics and Law > Hospitality and Tourism Management
Depositing User: Christina Daoutis
Date Deposited: 17 Sep 2010 13:28
Last Modified: 23 Sep 2013 18:37

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