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International master franchise agreements An investigation of control from operational, relational and evolutionary perspectives

Brookes, M and Roper, A (2011) International master franchise agreements An investigation of control from operational, relational and evolutionary perspectives EUROPEAN JOURNAL OF MARKETING, 45 (7-8). 1253 - 1276. ISSN 0309-0566

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Official URL: http://dx.doi.org/10.1108/03090561111137705


Item Type:Article
Additional Information:This article is © Emerald Group Publishing and permission has been granted for this version to appear here. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.
Uncontrolled Keywords:Social Sciences, Business, Business & Economics, International master franchising, Inter-organisational control, Relational norms, Hotels, Europe, INTERORGANIZATIONAL RELATIONSHIPS, MULTINATIONAL-CORPORATIONS, APPROPRIATION CONCERNS, COMPETITIVE ADVANTAGE, ALLIANCE MANAGEMENT, STRATEGIC ALLIANCES, ORGANIZATIONAL FORM, PARTNER SELECTION, NETWORKS, TRUST
Divisions:Faculty of Business, Economics and Law > Surrey Business School
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ID Code:216660
Deposited By:Symplectic Elements
Deposited On:02 Mar 2012 14:23
Last Modified:01 Apr 2013 14:45

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