Convenience store sales forecasting - art before science?
Wood, SM and Browne, S (2006) Convenience store sales forecasting - art before science? European Retail Digest, 15. pp. 15-18.
Convenience store sales forecasting – art before science European Digest Article.pdf
Available under License : See the attached licence file.
The science of store location decision making and sales forecasting has received a huge degree of attention throughout retail management and retail geography research. This literature has focused on the conceptualisation of techniques for determining the optimal location and sales, primarily of the food supermarket.
|Divisions :||Faculty of Arts and Social Sciences > Surrey Business School|
|Depositing User :||Symplectic Elements|
|Date Deposited :||03 May 2012 18:04|
|Last Modified :||23 Sep 2013 19:13|
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