Convenience store sales forecasting - art before science?
Wood, SM and Browne, S (2006) Convenience store sales forecasting - art before science? European Retail Digest, 15 . 15 - 18. ISSN 1352-9633
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The science of store location decision making and sales forecasting has received a huge degree of attention throughout retail management and retail geography research. This literature has focused on the conceptualisation of techniques for determining the optimal location and sales, primarily of the food supermarket.
|Divisions:||Faculty of Business, Economics and Law > Surrey Business School|
|Deposited By:||Symplectic Elements|
|Deposited On:||03 May 2012 19:04|
|Last Modified:||05 Apr 2013 14:34|
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