Convenience store sales forecasting - art before science?

Wood, SM and Browne, S (2006) Convenience store sales forecasting - art before science? European Retail Digest, 15. 15 - 18. ISSN 1352-9633

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Abstract

The science of store location decision making and sales forecasting has received a huge degree of attention throughout retail management and retail geography research. This literature has focused on the conceptualisation of techniques for determining the optimal location and sales, primarily of the food supermarket.

Item Type:	Article
Divisions:	Faculty of Business, Economics and Law > Surrey Business School
Depositing User:	Symplectic Elements
Date Deposited:	03 May 2012 18:04
Last Modified:	23 Sep 2013 19:13
URI:	http://epubs.surrey.ac.uk/id/eprint/209768

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