The intra-firm context of retail expansion planning
Wood, SM and Reynolds, J (2011) The intra-firm context of retail expansion planning Environment and Planning A, 43 (10). 2468 - 2491. ISSN 0308-518X
The intrafirm context of retail expansion planning.pdf
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The benefits that rigorous analysis can have for retail store portfolio management in guiding and informing investment decisions (store expansion; closure; extension; refascia and acquisition) is well established within the economic geography research literature. However, studies of retailers addressing location planning in practice have identified wide variation in the sophistication of techniques and resources employed as well as in terms of the credibility that such research and analysis receives from senior management within the firm. By drawing on a qualitative research project involving some 40 location planning analysts, consultants and managers at UK-based retailers, we differentiate between three approaches to store portfolio decision-making that differ in terms of resource allocation, sophistication and legitimacy. We seek to explain those differences that are embedded within the context of intra-firm relations and social communities by drawing on theories from strategic management concerning core rigidities, lock-in and legitimisation, and review the challenges that location planners face in gaining legitimacy within the organisation, along with strategies appropriate for increasing their acceptance and influence across the firm.
|Additional Information:||Wood, SM. Reynolds, J. 2011. The definitive, peer-reviewed and edited version of this article is published in Environment and Planning A, vol 43, issue 10, pp.2468-2491, 2011, [10.1068/a43503].|
|Divisions:||Faculty of Business, Economics and Law > Surrey Business School|
|Depositing User:||Symplectic Elements|
|Date Deposited:||03 May 2012 15:26|
|Last Modified:||23 Sep 2013 19:12|
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