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Older people’s perceptions towards conventional and functional yoghurts: a cross-country study

Messina, F, Turrini, A, Saba, A, Raats, Monique, Lumbers, M and Food in Later Life Team, (2008) Older people’s perceptions towards conventional and functional yoghurts: a cross-country study British Food Journal, 110 (8). pp. 790-804.

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Abstract

Purpose – The aim of this study is to investigate older people’s perceptions, across eight European countries (the UK, Denmark, Germany, Poland, Portugal, Spain, Sweden and Italy), towards functional foods. Design/methodology/approach – The repertory grid method was used to elicit reasons underlying preferences of five yoghurts with different functional properties and two conventional ones. Findings – Familiarity was the key driver in products’ separation. For the Italian case, as well as the Spanish, Portuguese, Danish and Swedish the first principal axis could be interpreted as novel-common axis, whilst it was not in the UK, Germany and Poland. Research limitations/implications – Behavioural intention to buy functional yoghurts was more strongly predicted and moderated by single item perceived need (PN) than single item affective and/or cognitive attitude (AA, CA), even though PN, AA and CA could be consistently assessed within the same latent measure (in all countries but Denmark). Nevertheless, beliefs/attitudes towards a novel category of products such as functional foods may be reasonably keeping moving. Originality/value – In this study, preference instructions pertaining to beneficial and imagery attributes, revealed idiosyncratic properties associated with functional yoghurts across eight European samples of older people.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management
Faculty of Health and Medical Sciences > School of Psychology
Faculty of Arts and Social Sciences
Authors :
NameEmailORCID
Messina, FUNSPECIFIEDUNSPECIFIED
Turrini, AUNSPECIFIEDUNSPECIFIED
Saba, AUNSPECIFIEDUNSPECIFIED
Raats, MoniqueM.Raats@surrey.ac.ukUNSPECIFIED
Lumbers, MUNSPECIFIEDUNSPECIFIED
Food in Later Life Team, UNSPECIFIEDUNSPECIFIED
Date : 2008
Identification Number : 10.1108/00070700810893322
Copyright Disclaimer : This article is © Emerald Group Publishing and permission has been granted for this version to appear here. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.
Uncontrolled Keywords : s Elderly people, Older consumers, Dairy products, Consumer behaviour, Brands, Europe
Depositing User : Symplectic Elements
Date Deposited : 26 Jul 2017 11:03
Last Modified : 26 Jul 2017 11:03
URI: http://epubs.surrey.ac.uk/id/eprint/202044

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