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Design Management: Strategy as Practice in Boutique Hotels

Roper, AJ and Kent, A Design Management: Strategy as Practice in Boutique Hotels In: 1st Cambridge Academic Design Management Conference, 2011-09-07 - 2011-09-08, Cambridge.

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The strategy as practice perspective views strategy as something people ‘do’ rather than what organisations actually ‘have’. This exploratory paper argues that this approach will provide an opportunity for a more comprehensive and in-depth analysis of what actually takes place in the activity of design management. organisational settings. The paper reviews ‘practice turn’ concepts, with associated empirical research, as a potential foundation for the study of design management and then goes on to discuss boutique hotels as a ‘designerly’ phenomenon where design is seen as central to customer appeal. We discuss some initial findings from one boutique hotel company and outline a suggested research design going forward in order to gain an understanding of ‘design-in-practice’.

Item Type: Conference or Workshop Item (UNSPECIFIED)
Authors :
Roper, AJ
Kent, A
Uncontrolled Keywords : Boutique Hotels, Strategy as Practice, Design-as-practice
Depositing User : Symplectic Elements
Date Deposited : 28 Mar 2017 14:38
Last Modified : 31 Oct 2017 14:24

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