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Demand sensitive model for tuning price over satellite digital multimedia broadcast system

Pace, P and Sun, Z (2007) Demand sensitive model for tuning price over satellite digital multimedia broadcast system IEEE TRANSACTIONS ON BROADCASTING, 53 (1). 329 - 337. ISSN 0018-9316

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Abstract

In this paper an integrated satellite-terrestrial network architecture offering SDMB (Satellite Digital Multimedia Broadcast) services to mobile users through the satellite or terrestrial UNITS segment, is studied to test a novel Demand Sensitive Model (DSM). The DSM is proposed for tuning price service over SDMB system to offer a price discount to large amount of users while maintaining profit for the service provider. The simulations have been carried out to show the goodness of the proposed model within the system architecture; moreover the model, based on simple parameters, is very flexible and can be easily integrated in a "Price Adapter" module making the offered service attractive for end users and in the same time profitable for the satellite operator.

Item Type: Article
Uncontrolled Keywords: demand sensitive model; direct broadcast satellites; dynamic pricing; UNITS; W-CDMA
Divisions: Faculty of Engineering and Physical Sciences > Electronic Engineering > Centre for Communication Systems Research
Depositing User: Mr Adam Field
Date Deposited: 27 May 2010 14:45
Last Modified: 23 Sep 2013 18:35
URI: http://epubs.surrey.ac.uk/id/eprint/1843

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