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At the Crossroads

Bachmann, R (2011) At the Crossroads Journal of Trust Research, 1 (2). pp. 203-213.

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This forum paper is intended to stimulate a debate on a fundamental conceptual issue in trust research. It argues that the dominant stream of literature focuses too much on the micro level of trust building processes and hence promotes a reductionist understanding of the phenomenon. In future trust research, it is suggested to place considerably more emphasis on the ‘constitutive’ embeddedness of actors’ behaviour in the institutional environment. The latter is shown to be conducive to overcoming the limitations of current mainstream trust research and to developing new insights into the role and functioning of trust in modern business systems.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
Bachmann, R
Date : 30 September 2011
DOI : 10.1080/21515581.2011.603513
Additional Information : This is an Author's Original Manuscript of an article whose final and definitive form, the Version of Record, has been published in the Journal of Trust Research, September 2011. Copyright Taylor & Francis, available online at
Depositing User : Symplectic Elements
Date Deposited : 30 Nov 2012 13:47
Last Modified : 31 Oct 2017 14:54

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