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Brand harmonization in the international higher education market

Hemsley-Brown, J and Goonawardana, S (2007) Brand harmonization in the international higher education market In: 1st Symposium of the Academy-of-Marketing-Special-Interest-Group, 2006 - ?, CYPRUS.

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Item Type: Conference or Workshop Item (UNSPECIFIED)
Additional Information: NOTICE: this is the author’s version of a work that was accepted for publication in JOURNAL OF BUSINESS RESEARCH. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in JOURNAL OF BUSINESS RESEARCH, 60, Sep 2007, DOI 10.1016/j.jbusres.2007.01.019.
Uncontrolled Keywords: Social Sciences, Business, Business & Economics
Related URLs:
Divisions: Faculty of Business, Economics and Law > Surrey Business School
Depositing User: Symplectic Elements
Date Deposited: 20 Jan 2012 16:36
Last Modified: 23 Sep 2013 19:04
URI: http://epubs.surrey.ac.uk/id/eprint/149645

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