The Evolving Concept of Retail Attractiveness: what makes retail agglomerations attractive when customers shop at them?
Teller, C and Reutterer, T (2008) The Evolving Concept of Retail Attractiveness: what makes retail agglomerations attractive when customers shop at them? Journal of Retailing and Consumer Services, 15 (3). 127 - 143. ISSN 0969-6989
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This paper attempts to contribute to a more thorough understanding of the on-site (‘in vivo’) evaluation of retail agglomerations once shoppers have already made their destination choices. To address this issue, a modification of more conventional concepts of retail attractiveness that considers situational contexts is proposed and empirically tested. The survey comprised more than 2,000 on-site interviews of customers of an inner city shopping street and a competing peripheral shopping mall. The results show that the tenant mix and the atmosphere, unlike parking and accessibility, exert a major impact on distinct dimensions of perceived attractiveness. Furthermore, the empirical findings provide evidence that factors characterizing aspects of the individual shopping situation significantly affect on-site evaluation. Some methodological limitations and future research directions are also discussed.
|Additional Information:||NOTICE: this is the author’s version of a work that was accepted for publication in Journal of Retailing and Consumer Services. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Retailing and Consumer Services, 15(3), May 2008 DOI 10.1016/j.jretconser.2007.03.003.|
|Divisions:||Faculty of Business, Economics and Law > Surrey Business School|
|Depositing User:||Symplectic Elements|
|Date Deposited:||07 Feb 2012 14:39|
|Last Modified:||23 Sep 2013 19:04|
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