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Shopping Streets versus Shopping Malls - Determinants of Agglomeration Format Attractiveness from the Consumers’ Point of View

Teller, C (2008) Shopping Streets versus Shopping Malls - Determinants of Agglomeration Format Attractiveness from the Consumers’ Point of View International Review of Retail, Distribution and Consumer Research, 18 (4). 381 - 403. ISSN 1466-4402

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Abstract

The decline of shopping streets and the rise of shopping malls have been major trends in European retailing for decades. So far, research has failed to investigate this shift of agglomeration format (AF) patronage from a marketing perspective, including the consumers’ point of view. This paper presents a theoretical comparison of generic similarities and conceptual differences between shopping streets and shopping malls. Based on this comparison the AF-specific characteristics perceived by consumers are compared and discussed with respect to their impact on agglomeration attractiveness. This leads to the development of a conceptual framework which is empirically tested using a web-based survey of almost 1,000 consumers representing a typical urban central European retail market. The relative importance of nine distinctive AF characteristics on attractiveness was analysed using structural equation modelling. The findings proved to be quite similar for both shopping streets and shopping malls; the retail tenant mix and atmosphere had the highest relative importance.

Item Type: Article
Additional Information: This is an electronic version of an article published in International Review of Retail, Distribution and Consumer Research, 18(4), 381-403 (2008). International Review of Retail, Distribution and Consumer Research is available online at: <a href="http://www.tandfonline.com/doi/abs/10.1080/09593960802299452"</a>.
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Divisions: Faculty of Business, Economics and Law > Surrey Business School
Depositing User: Symplectic Elements
Date Deposited: 08 Feb 2012 12:00
Last Modified: 23 Sep 2013 19:04
URI: http://epubs.surrey.ac.uk/id/eprint/148871

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