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Patronage Behaviour of Elderly Supermarket Shoppers – Antecedents and Unobserved Heterogeneity

Teller, C and Gittenberger, E (2011) Patronage Behaviour of Elderly Supermarket Shoppers – Antecedents and Unobserved Heterogeneity International Review of Retail, Distribution and Consumer Research, 21 (5). 483 - 499. ISSN 1466-4402

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Abstract

This article investigates antecedents of grocery store format patronage behaviour of elderly shoppers. Based on a literature review, we set up a conceptual model that proposes effects between the perception of store attributes, satisfaction, patronage intention and behaviour. We test the model using a survey of more than 400 supermarket patrons aged 60 and over who live in a highly concentrated urban retail environment. Variance based structural equation modelling reveals that the product range and the price–value ratio have the most impact on patronage behaviour. Nevertheless, response based segmentation identifies unobserved heterogeneity in the overall modelling results. Unlike demographic characteristics of the respondents, the variables ‘availability of a car’ and ‘problems in walking longer distances’ explain the heterogeneity of the results between segments where significantly different impacts of accessibility and price–value ratio on patronage behaviour can be identified.

Item Type: Article
Additional Information: This is an electronic version of an article published in International Review of Retail, Distribution and Consumer Research, 21(5), 483-499 (2011). International Review of Retail, Distribution and Consumer Research is available online at: http://www.tandfonline.com/loi/rirr20
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Divisions: Faculty of Business, Economics and Law > Surrey Business School
Depositing User: Symplectic Elements
Date Deposited: 16 Aug 2012 14:22
Last Modified: 09 Jun 2014 13:21
URI: http://epubs.surrey.ac.uk/id/eprint/146765

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