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The globalization and marketisation of higher education: Some insights from the standpoint of institutional theory

Oplatka, Izhar and Hemsley-Brown, Jane (2010) The globalization and marketisation of higher education: Some insights from the standpoint of institutional theory In: Globalization and Internationalization in Higher Education. Continuum, London, pp. 65-80. ISBN 978-1-4411-3277-2

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Abstract

In this chapter, we critically reflect upon the marketization process of HE institutions, and use the three basic concepts underlying the institutional theory of organization: conformity to institutional rules, isomorphism, and normatively-based decision-making. Briefly, we develop several arguments by asking, (1) to what extent can changes conducted in HE institutions in response to globalisation and internationalisation be fundamental changes, rather than just image development? (2) Can HE institutions be genuinely responsive to international and local students’ special needs/wants? (3) Can we expect high levels of diversity within universities following the recruitment of large numbers of students? (4) To what extent are students able to make choices based on clear and visible information about the university? The chapter aims to challenge the basic premises underlying the processes of globalisation of HE systems, and especially the continuing marketization process, from the standpoint of the institutional theory of organization originating in sociology (Hall, 2001). Using institutional theory of organization as a theoretical framework for examining the theoretical essentials of these major processes currently in evidence in many HE systems may explain the barriers to diversity, responsiveness, and improvement – all of which are assumed to be driven by the introduction of marketization policies in HE systems.

Item Type: Book Section
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Faculty of Arts and Social Sciences
Authors :
NameEmailORCID
Oplatka, Izharoplatka@post.tau.ac.ilUNSPECIFIED
Hemsley-Brown, Janej.hemsley-brown@surrey.ac.ukUNSPECIFIED
Date : 2010
Depositing User : Jane Hemsley-Brown
Date Deposited : 28 Mar 2017 15:02
Last Modified : 31 Oct 2017 14:21
URI: http://epubs.surrey.ac.uk/id/eprint/146762

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