Gender Differences of Shoppers in the Marketing and Management of Retail Agglomerations
Teller, C and Thomson, A (2012) Gender Differences of Shoppers in the Marketing and Management of Retail Agglomerations The Service Industries Journal, 32 (6). pp. 961-980.
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This paper aims to first identify gender differences in perception and evaluation of retail agglomerations, and second, discuss the implications of these differences for marketing and management. Based on a conceptual model 2151 agglomeration shoppers were surveyed using interviewer-administered questionnaires. Structural equation modelling revealed that accessibility, parking and infrastructure are perceived differently between gender groups. The attractiveness in terms of satisfaction, retention proneness and patronage intention was also evaluated distinctively. Nevertheless, when examining the impact of the perceived attributes on agglomeration attractiveness, there was no difference. In both settings, the retail tenant mix and the atmosphere are the main antecedents of attractiveness. Finally, an importance–performance analysis offers managers a method for prioritising their marketing efforts considering gender differences.
|Divisions :||Faculty of Arts and Social Sciences > Surrey Business School|
|Date :||27 February 2012|
|Identification Number :||10.1080/02642069.2011.559725|
|Related URLs :|
|Additional Information :||This is an electronic version of an article published in The Service Industries Journal, 32(6), 961-980 (2012). The Service Industries Journal is available online at: http://www.tandfonline.com/loi/fsij20|
|Depositing User :||Symplectic Elements|
|Date Deposited :||16 Aug 2012 13:13|
|Last Modified :||10 Mar 2015 14:33|
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