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European Perspective on the Revolutionary School of Management in European Business Review

Adcroft, Andrew, Willis, R and Clarke-Hill, C (2004) European Perspective on the Revolutionary School of Management in European Business Review European Business Review, 16 (3). pp. 248-266.

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The current obsession with globalization and technological change has given rise to a new school of management, the revolutionary school. This school uses language appropriated from the political concept of revolution and argues that the key role of management is the transformation of their organizations. The article considers the extent to which the European business environment has been transformed and the extent to which transformation is possible under difficult market conditions such as those faced by the European car industry. The article concludes that under the structural conditions of saturation and slow or cyclical growth, organizational transformation is unlikely to be successful.

Item Type: Article
Divisions : Faculty of Arts and Social Sciences > Surrey Business School
Authors :
Willis, R
Clarke-Hill, C
Date : 2004
Identification Number : 10.1108/09555340410536190
Copyright Disclaimer : © Emerald Group Publishing Limited 2004. Published by Emerald Group Publishing Limited.
Depositing User : Symplectic Elements
Date Deposited : 15 Nov 2012 10:50
Last Modified : 13 Oct 2017 10:28

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