eCommerce in China: the Case of Travel
Li, Li and Buhalis, Dimitrios (2006) eCommerce in China: the Case of Travel International Journal of Information Management, 26 (2). pp. 153-166.
On-line customer research has been conducted for European and American markets by marketers and academics. Whilst eCommerce and tourism develop rapidly in China, understanding of Chinese Internet travellers is required. This article investigates features of this on-line segment through a survey with 634 responses. It aims to establish segmental information and identify influential factors of eShopping adoption by Internet travellers in China. The key findings include that surveyed lookers who are in the age group of 31-40 and those who live in Pearl River Delta are most likely to book travel on-line. Also, age, area of residence, type of travel website most visited, length of time using the Internet, self-efficacy, domain-specific innovativeness and perception of the Internet are influential factors of Chinese lookers becoming bookers.
|Divisions :||Faculty of Arts and Social Sciences > School of Hospitality and Tourism Management|
|Date :||1 April 2006|
|Identification Number :||10.1016/j.ijinfomgt.2005.11.007|
|Uncontrolled Keywords :||eCommerce, tourism, China, Internet travellers, bookers, lookers-only, eShopping|
|Additional Information :||This is a pre-press, author-prepared, peer-reviewed version of an article published in International Journal of Information Management, 26, 153-166. Click here to access the publisher's version. © 2006 Elsevier.|
|Depositing User :||Mr Adam Field|
|Date Deposited :||27 May 2010 14:37|
|Last Modified :||23 Sep 2013 18:31|
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