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Visitors' evaluation of an historical district: Repertory grid analysis and laddering analysis with photographs

Naoi, T, Airey, D, Iijima, S and Niininen, O (2006) Visitors' evaluation of an historical district: Repertory grid analysis and laddering analysis with photographs Tourism Management, 27 (3). 420 - 436. ISSN 0261-5177

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Abstract

This study discusses the complex nature of visitors' evaluation of an historical district, and proposes a theoretical framework and qualitative methods to elicit relations between visitors' mental states and the district's features. The combination of Repertory Grid Analysis and Laddering Analysis with the use of photographs as stimuli is discussed and demonstrated. Results show that these methods can shed light on the varied nature of visitors' evaluation. (c) 2005 Elsevier Ltd. All rights reserved.

Item Type: Article
Uncontrolled Keywords: visitors' evaluation, historical district, repertory grid analysis, laddering analysis, HERITAGE TOURISM, EXPERIENCES, DENSITY, PRODUCT, CHOICE, MODEL
Divisions: Faculty of Business, Economics and Law > Hospitality and Tourism Management
Depositing User: Mr Adam Field
Date Deposited: 27 May 2010 14:37
Last Modified: 09 Jun 2014 13:27
URI: http://epubs.surrey.ac.uk/id/eprint/1113

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