Visitors' evaluation of an historical district: Repertory grid analysis and laddering analysis with photographs
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Naoi, T, Airey, D, Iijima, S and Niininen, O (2006) Visitors' evaluation of an historical district: Repertory grid analysis and laddering analysis with photographs Tourism Management, 27 (3). 420 - 436. ISSN 0261-5177
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Abstract
This study discusses the complex nature of visitors’ evaluation of an historical district, and proposes a theoretical framework and qualitative methods to elicit relations between visitors’ mental states and the district’s features. The combination of Repertory Grid Analysis and Laddering Analysis with the use of photographs as stimuli is discussed and demonstrated. Results show that these methods can shed light on the varied nature of visitors’ evaluation.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | visitors' evaluation, historical district, repertory grid analysis, laddering analysis, HERITAGE TOURISM, EXPERIENCES, DENSITY, PRODUCT, CHOICE, MODEL |
| Divisions: | Faculty of Business, Economics and Law > Hospitality and Tourism Management |
| ID Code: | 1113 |
| Deposited By: | Mr Adam Field |
| Deposited On: | 27 May 2010 15:37 |
| Last Modified: | 14 Mar 2013 11:03 |
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