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The perception of small and medium sized tourism accommodation providers on the impacts of the tour operators' power in Eastern Mediterranean

Bastakis, Constantinos, Buhalis, Dimitrios and Butler, Richard (2004) The perception of small and medium sized tourism accommodation providers on the impacts of the tour operators' power in Eastern Mediterranean Tourism Management, 25 (2). pp. 151-170. ISSN 02615177

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Abstract

This paper examines the relationship between small and medium sized tourism accommodation enterprises and European tour operators. Leisure ''packaged'' mass tourism and the Mediterranean basin are the main product and geographical contexts of reference. However, the potential applicability of the outcomes to other similar tourism products and areas is not excluded. Focusing primarily on SMTEs the study draws extensively from secondary research, while it also employs the outcomes of personal interviews of SMTEs' owners/managers on the Greek island of Corfu. The paper portrays the current status of the co-operation between SMTEs and TOs by illustrating the advantages and the problems faced by SMTEs' owners/managers when dealing with TOs. Finally, the study concludes by proposing actions and policies that could be incorporated in SMTEs' strategies in order to strengthen their negotiating position with large tour operating consortiums and ameliorate their evident over-reliance on tourism intermediaries.

Item Type: Article
Additional Information: This is an author-prepared, peer-reviewed PDF of an article published in Tourism Management, 25, 151-170. © 2003 Elsevier Inc. All rights reserved.
Uncontrolled Keywords: SMTE, Tour Operators, Mediterranean, Greece, power, dependency
Divisions: Faculty of Business, Economics and Law > Hospitality and Tourism Management
Depositing User: Mr Adam Field
Date Deposited: 27 May 2010 14:37
Last Modified: 23 Sep 2013 18:31
URI: http://epubs.surrey.ac.uk/id/eprint/1094

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